Toothpaste
It is an abrasive. It leaves fine scratches in gold and a film on the stone.
InsteadMild soap and a soft brush
The boutique
C.R. Park, New Delhi
K-1/48, Lower Ground Floor
C.R. Park, New Delhi 110019
Wednesday to Monday, 11 am to 8 pm
Closed on Tuesdays
In the boutique, or by video from anywhere.
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Worn every day, cared for always.
Diamond is the hardest material on earth, and gold is made to last for generations. A few gentle habits keep them looking as they did the day you first wore them. Here is everything we know about wearing, cleaning and storing fine jewellery, from the people who make it.
Care, by the numbers
Diamonds don't wear out. They only need a little attention. How to clean at home
01 · Why it dulls
Diamond attracts oil and repels water. Day by day a fine film of skin oil, lotion and soap settles on it, most of all underneath, where the light should enter. The stone is unchanged; the light simply can't reach it. Draw the line across to see the difference a clean makes.
After a monthA grey, glassy look, as if the stone had lost its colour and life.
Freshly cleanedThe same diamond, its light returned. Nothing was lost, only covered.
02 · Wearing it
Most care is simply knowing when to take it off. Here is an ordinary day, and the moments that matter.
07:30
Jewellery goes on after lotion, perfume and hairspray have dried, so none of it settles under the stone.
09:00
Fine jewellery is made to be worn. A desk, a phone and a cup of coffee are no trouble for a diamond.
11:00
Soap leaves a film under the stone. Rinse well and dry, and the sparkle stays.
13:00
If you remove a ring, put it in a pocket or a pouch, never on the edge of a basin or wrapped in a napkin.
15:30
Gardening, moving furniture, lifting boxes. A hard knock at the wrong angle can chip a stone or bend a claw.
18:30
Chlorine slowly weakens gold alloys, cold water slims the fingers, and weights press on claws. Leave rings at home.
20:00
Dough, oil and household bleach. Take rings off before you begin.
23:00
Off, and into its own pouch, so chains don't tangle and claws don't catch on sheets.
03 · Cleaning at home
The way our own polishers clean a piece before it leaves the atelier, adapted for your kitchen. Scroll through.
I
Warm, never hot, with a few drops of mild washing-up liquid. Nothing more is needed: no toothpaste, no baking soda, no household cleaners.
II
Leave diamonds, rubies and sapphires in gold for fifteen to twenty minutes. The soap softens the film of skin oil and lotion that gathers under the stone. Emeralds need only a brief dip, then a gentle wipe.
III
A soft, baby-sized toothbrush, kept only for this. Brush gently around the claws and under the stone, where most of the dullness hides, rather than across the top.
IV
Rinse in clean warm water over a strainer, never an open drain. Pat dry with a soft, lint-free cloth, and let it air for a few minutes before you put it away.
Clean under the stone, not over it. That is where the light goes in.
04 · By material
Everything we make, and how each material wears over the years.
05 · Storing
More fine jewellery is scratched in a drawer than on a hand. Four habits keep it as it should be.

Diamonds scratch every other stone, and each other. Give each piece its own pouch or a lined compartment.

Fasten every clasp before you put a necklace away, and hang it or lay it straight, so it can't knot.

A fabric-lined box with a lid keeps out dust and humidity. A sachet of silica gel helps in the monsoon.

A travel roll or pouch, never loose in a handbag. Rings on a tray, not on a hotel basin.
06 · Best avoided
The habits we see most often at our counter, and what to do instead.
Toothpaste
It is an abrasive. It leaves fine scratches in gold and a film on the stone.
InsteadMild soap and a soft brush
Bleach and chlorine
Household bleach and pool water attack the alloys in gold, and over time can weaken claws.
InsteadTake rings off to clean or swim
Hot water on emeralds
Sudden heat can stress an emerald, and very hot water is never needed.
InsteadLukewarm water and a quick rinse
Everything in one box
Pieces rub together, diamonds scratch softer stones, chains knot.
InsteadOne pouch or compartment for each
Rings at the gym
Weights and grips press on claws and scuff the metal.
InsteadLeave them at home, safe in their pouch
Ignoring a loose stone
A stone that moves can fall out on an ordinary day.
InsteadStop wearing it, and bring it to us
07 · Aftercare
Small signs, caught early, are simple to put right. If you notice any of these, stop wearing the piece and get in touch.
A stone that rattles, turns or sits at an angle when you tap the ring gently near your ear.
Claws that catch on knitwear or tights have lifted, or worn thin.
The rhodium finish has worn. Re-plating restores it in a few days.
Rings worn every day for years wear thinnest at the base of the band. We can rebuild it.
Spring rings and box clasps lose tension over time.
We clean it, check every claw under magnification, and give it back looking new.
Bring any Diamos piece to us, at any time, and we will clean it for you.
Complimentary resizing in the first year, so a ring is never put away because it doesn't fit.
The size guideEvery eligible piece carries our lifetime exchange: the full value of its gold and 80% of its diamonds, towards anything new.
How it worksA quick wipe with a soft cloth whenever you take it off, and a warm soak and brush every week or two for pieces you wear daily, such as engagement rings.
Yes. Diamond and gold are made for it. Take it off for the gym, swimming, cleaning, gardening and bed, and have the claws checked once a year.
It will not harm diamonds or gold, but soap and shampoo leave a film that dulls the stone, so we suggest taking it off.
For diamonds in a sound setting, yes. Never for emeralds. For rubies and sapphires, ask us first.
Not exactly. White gold is finished with rhodium, which wears slowly over the years to let its warmer tone show. We re-plate it to restore the bright white.
No. Gold does not tarnish. It may gather fine scratches, which we can polish away.
In a travel roll or individual pouches, with clasps fastened, in your hand luggage.