In 2002, in the heart of India, Mr. Ashutosh Behl founded Diamos, a jewellery brand focused on lab-grown moissanite and diamonds. At a time when few knew about lab-grown gems, Mr. Behl's bold marketing, featuring eye-catching "Diamonds 90% Off!" ads, drew curious customers. He personally educated each visitor on the quality and affordability of lab-grown stones, building trust and credibility. Expanding the product line to include lab-grown emeralds, sapphires, rubies, and more, Mr. Behl's innovations kept Diamos ahead of trends. By creating the website www.moissaniteinindia.com and utilizing digital marketing, he brought Diamos to a global audience. Today, Diamos is celebrated for its exquisite, ethical, and affordable jewellery, a testament to Mr. Behl's vision and perseverance. From humble beginnings to worldwide acclaim, Diamos continues to shine, redefining the jewellery industry with its commitment to quality and sustainability.